Product, the first of the four ps, is responsible for satisfying customer needs.
This is the term that is used to refer to all of the goods and the services that are capable of being able to take care of the needs of people. They are the goods and the services that are developed with the intention of being able to take care of all that the people would want. The people pay money to have these goods delivered to them.
Hence we would say that product, the first of the four ps, is responsible for satisfying customer needs.
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