As firms attempt to maintain a competitive advantage, taking care of the customer is the first law of business. Thus the correct option is B.
A customer is referred to as an individual who purchases any product he may or may not be the consumer. A consumer is referred to as an end user of any product who utilizes it for self-use.
Customer is referred to as a Key element of any business that decides its success, maintaining customer satisfaction is appear as a competitive advantage to the business.
So, satisfying the customers and their needs is considered the first rule of business.
Therefore, option B is appropriate.
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the incomplete question is -
As organizations strive to obtain a competitive advantage, taking care of the customer is the__________.
a.Golden Marketing Rule
b.first law of business
c.Employee Rule
d.synergy focus
e.Profit-Generating Code