Answer: To link the consumer to the marketer
Explanation:
What is Marketing Research ?
The practice of evaluating the viability of a new service or product through study done directly with potential customers is known as market research, often known as "marketing research." Market research enables a business to identify the target market and obtain consumer comments and other input regarding their interest in the good or service.
This kind of research can be carried out internally, by the business itself, or by an outside market research firm. Surveys, product testing, and focus groups are all viable methods. Typically, test subjects receive free product samples or a small stipend in exchange for their time. The development of a new product or service requires extensive research and development (R&D).
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