In this instance, the deluxe mart is most likely using "related research".
What is Business research ?
The act of acquiring thorough data on all facets of business and applying that data to boost sales and profitability is known as organisational research. Such a study helps companies determine which products and services are the most profitable or in demand. In order to uncover possibilities and achieve corporate objectives, it can be summed up as the gathering of knowledge or information for professional or commercial purposes. Any topic might be the subject of study in the corporate world. When people talk about "business research," they usually imply "research questions" that are posed to figure out where money could be invested to increase sales, profitability, or market share. This kind of research is necessary to make wise decisions.
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