a marketer is wondering if environmentally-friendly packaging should be used for the firm's product since it costs more to do so. this ethical question relates to which element of the marketing mix?

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08-09-2022
Business

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a marketer is wondering if environmentally-friendly packaging should be used for the firm's product since it costs more to do so. this ethical question relates to which element of the marketing mix?

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tutorconsortium344 tutorconsortium344 · Answer 1 · 2022-09-18T07:11:08+02:00

A marketer is wondering if environmentally-friendly packaging---as ecologically friendly packaging is more expensive, a marketer wonders if it should be utilised for the firm's product.

This ethical concern is about the product component of the marketing mix.

Marketing:

Marketing is the method of exploring, creating, and delivering value to meet the needs of a target market in the form of goods and services; possibly including the selection of a target audience; the selection of certain attributes or themes to emphasise in advertising; the operation of advertising campaigns; attendance at trade shows and public events; the design of attractive products and packaging for buyers; and the definition of the terms of sale, such as price, discounts, warranty, and return policy.

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