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the product-market expansion grid is a useful way to view the range of potential market opportunities availale to firms. the dimensions of the matrix are new vs. exiting markets and new vs. existing

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The product-market expansion grid is a useful way to view the range of potential market opportunities available to firms. the dimensions of the matrix are new vs. exiting markets and new vs. existing: Markets.

What are Potential Markets?

  • The portion of the market you can eventually seize is known as a prospective market. These are clients you could attempt to entice but do not currently have. Learn how to spot these possible new clients and what to do to draw them in.
  • For instance, the annual sales potential for ten-speed bicycles could be $5,000,000.
  • Determine the area in which your market is situated. Set clear limits within which you will conduct business. Demographic. Age, race, religion, gender, income level, family size, occupation, education level, and marital status are just a few of the factors used to identify potential clients.

The product-market expansion grid is a useful way to view the range of potential market opportunities available to firms. the dimensions of the matrix are new vs. exiting markets and new vs. existing: Markets.

To learn more about the potential market, refer to:

https://brainly.com/question/13538844

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