Segmenting dimensions that help marketing managers decide whether to include a customer type in a product market are called qualifying dimensions.
qualifying dimension is the dimensions that are relevant to counting a client sort in a product market. Determining dimensions are the measurements that affect the customer's purchase of a particular item or brand in a product market, e.g. cost. more Sophisticated Segmentation Methods.
Qualifying dimensions are those core features decided to be essential for all segments of a market. Determining measurements are those features particular to each market portion. Assume a company needs to offer an unused natural cotton t-shirt to buyers. The core highlights or qualifying dimensions for all fragments will incorporate the use of natural cotton fabric within the fabricating preparation, comfort, and durability.
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