Marketing process of Diversification can be seen in the when beer sales were flat, budweiser became interested in entering the premixed cocktail segment by providing a product that would appeal to those who don’t enjoy traditional beer.
What is meant by Diversification ?
A risk management method called diversification combines a wide range of investments within a portfolio. An effort is made to reduce exposure to any one asset or risk by including a variety of different asset classes and investment vehicles in a diversified portfolio.
This strategy is justified by the idea that a portfolio made up of various asset classes will, generally speaking, produce superior long-term returns and reduce the risk of any given holding or security.
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