When a marketing manager thinks about the needs customers want satisfied, rather than how one product beats another, this marketing manager is looking more broadly at the generic market.
Generic markets often feature groups of consumers who have a broad need that can be met by a wide range of products or services. Everyone, for example, requires food, and everything from grocery stores and restaurants to farming cooperatives may provide it.
Marketing Manager
A marketing manager is in charge of overseeing the marketing efforts of a company, service, or product. Marketing managers forecast market demand and lead a marketing team in developing and implementing creative and distinctive methods to generate customer interest through different media channels. They are also responsible for teaching their team members on campaign-specific marketing plans.
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