Inbound logistics, operation outbound logistics, marketing and sales, and service are the value chain's key activities.
Marketing is the process of discovering, developing, and delivering value to satisfy the needs of a target market in terms of products and services.
A target audience may need to be selected, specific qualities or themes that should be emphasized in advertising may need to be chosen, advertising campaigns may need to be run, participation in trade shows and public events may need to be taken part in, appealing products and packaging may need to be designed, and the terms of the sale, such as the price, discounts, warranty, and return policy may need to be defined.
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