________ involves standardizing products, and their promotion and distribution if possible, for the whole world, as if it were a single entity.

Respuesta :

Global strategy (globalization) involves standardizing products, and their promotion and distribution if possible, for the whole world, as if it were a single entity.

What do we mean by global strategy (globalization)?

  • In business terms, global strategy is a company's key guide to globalization.
  • A globally connected world allows a company's revenue to be unconstrained by borders.
  • A company can use a global business strategy to reap the benefits of trading in a global market.
  • Global strategy (globalization) entails standardizing products and, if possible, promoting and distributing them to the entire world as if it were a single entity.
  • When a company defines one global brand, it makes little to no changes for other markets.
  • The sleek iPhone, Macbook, and iPad from Apple are examples of this.
  • While the apps and keyboards may well be localized, the brand remains consistent.

Therefore, global strategy (globalization) involves standardizing products, and their promotion and distribution if possible, for the whole world, as if it were a single entity.

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