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Responding to natural and industrial disasters is a task connected to crisis management and public relations in business.

What is crisis management and what is it's use?

Crisis management is the application of strategies designed to help an organization deal with a sudden, serious negative incident.

A crisis might originate from an unforeseen event or an unanticipated outcome of an event that was previously thought to pose a risk. In either scenario, choices must be made swiftly to limit harm to the company during a crisis.

Depending on the nature of the crisis, different types of damage are possible. The majority of the time, a crisis, however, can have an impact on the organization's finances, reputation, or any combination of these. A catastrophe like a terrible fire could endanger the organization's finances.

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