Responding to natural and industrial disasters is a task connected to crisis management and public relations in business.
Crisis management is the application of strategies designed to help an organization deal with a sudden, serious negative incident.
A crisis might originate from an unforeseen event or an unanticipated outcome of an event that was previously thought to pose a risk. In either scenario, choices must be made swiftly to limit harm to the company during a crisis.
Depending on the nature of the crisis, different types of damage are possible. The majority of the time, a crisis, however, can have an impact on the organization's finances, reputation, or any combination of these. A catastrophe like a terrible fire could endanger the organization's finances.
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