Respuesta :
The apps stated above will be marked as Stars on Under Armours BCG matrix.
What is Growth Matrix?
Simply described, the growth share matrix is a portfolio management framework that aids firms in selecting which of their several businesses to emphasize. There is a table with four quadrants, each with a different symbol that denotes a different level of profitability: question marks, stars, pets (typically a dog), and cash cows.
What is a BCG Matrix?
A business tool you may use to build strategic, long-term goals for investments in competitiveness and market attractiveness is the BCG matrix, commonly known as a growth/share matrix.
What do STARS mean on the BCG Growth-Share Matrix?
On the growth matrix, any product that is predicted to grow quickly and that accounts for a sizable share of the market are referred to as a "Star."
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