When public relations people are called in after a major screw-up to clean up the mess, their role is mostly reactive.
Who is a public relations person?
This is the term that is used in the work environment that is used to refer to the person in an organization that is mostly known to do the jobs that are to keep the company or the business in a positive light. The goal of the person in the job environment is to be able to maintain a good image.
Hence we can say that When public relations people are called in after a major screw-up to clean up the mess, their role is mostly reactive.
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