Market segmentation is considered successful when a market segment has sufficient profit potential to warrant creating and sustaining a unique marketing mix.
How can you categorize the market effectively?
Measurable, accessible, substantial, differentiable, and actionable segmentation is required for success. A corporation has a greater shot of results of this case and enhanced profitability when it has effectively segmented its market.
How to Effectively Segment,
Businesses can increase the effectiveness and efficiency of their marketing campaigns by using market segmentation. A corporation is out of touch with the market if it believes that its products are "for everyone"
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