A camping equipment company hires a marketing research firm that finds that their drinking cup is perfect for toddler use, totally independent of camping.
The company is now considering ways to market the cup to that market. It sounds as though the research company did a type of programmatic research
This is further explained below.
Generally, Programmatic research is a technique to theory development that follows a methodical and step-by-step process.
It is possible to continue in either an inductive or a deductive manner, as was just mentioned above; nonetheless, it is essential that a logical development can be seen from one experiment to the next.
In conclusion, A manufacturer of camping supplies engages a marketing research organization, which determines that the business's drinking cup is suitable for use by toddlers regardless of whether or not the user is camping.
Now, the business is thinking of other methods to sell the cup to customers in that area. It would seem that the research firm engaged in a kind of study known as programmatic research.
Read more about programmatic research
https://brainly.com/question/9815274
#SPJ1
