An example of a marketer-dominated source of information consulted during an external search is sales people.
Advertisements, business websites, sales representatives, and point-of-purchase displays in stores are just a few examples of the marketer-dominated source of information and come from companies that offer goods and services.
Consumers actively seek out information from both internal and external sources throughout the information search phase of the decision-making process in order to improve their purchasing selections. Consumers use internal search when they access previously memorized knowledge.
Consumers look for information both inside and outside the company. The customer does an internal search by recalling potential options.
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