To achieve effective market segmentation, markets should first disaggregate the needs of customers. this means the company should break apart all possible needs into some generic markets.
This is further explained below.
Generally, Measureable, accessible, significant, differentiable, and actionable are the characteristics that should characterize an effective segmentation.
If a business is able to divide its target audience into distinct subgroups, there is a greater possibility that, over the course of time, it will grow more lucrative and successful.
In conclusion, Disaggregating client demands is the first step in segmenting the market effectively.
This implies that the business should segment all potential demands into a few general markets.
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