As the consumers have become more health-conscious about what they eat. according to the pestel framework, this trend could best be classified as a sociocultural trend.
Basically, the sociocultural environment encompasses the sociocultural trend. This environment means those trends & developments in changes in attitudes, behavior and values in society. The sociocultural environment is related to population, lifestyle, culture, tastes, customs, and traditions.
These factors of sociocultural environment are created by the community and often are passed down from one generation to another. Hence, as the consumers have become more health-conscious about what they eat. according to the pestel framework, this trend could best be classified as a sociocultural trend.
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