The decision that toys is facing is known as a Business-level strategy.
Most time, a business level strategies refer to those combined set of actions that are taken with an aim of offering value to the customers and developing a competitive advantage. It also involves by using the firm’s core competencies in the individual product or service market.
A business-level strategy determines the market position of the enterprise, in relation to its rivals and are concerned with the firms having multiple businesses and each business is considered as Strategic Business Unit.
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