Newspaper articles paid for by advertisers or even created by those advertisers that look like traditional editorial content is sponsored content.
"Sponsored content is a type of promotional media that's paid for by an advertiser, but created and shared by another brand, influencer, or publisher." Brands co-create these content to generate conversations around their product category or even their product.
This type of content is most engaging when you sponsor a company or influencer who targets your core audience and already discusses topics that align with your brand. When this is done right, any mention of your brand feels like a natural fit rather than an invasive advertisement.
To know more about sponsored content click below:
brainly.com/question/19385170
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