Two drug companies agree to work together to pool their research and development funds to develop a new drug for arthritis. In doing so, these two organizations have formed a strategic alliance.
A strategic alliance is an association between businesses to adopt a together useful undertaking while every retains its independence. The agreement is less complicated and much less binding than a joint project, wherein two businesses pool sources to create a separate enterprise entity.
Strategic alliance definition: it's a joint project that bolsters a core business approach, creates a competitive advantage and abates competition from shifting in on a marketplace. It allows individual corporations to reap more collectively than they would have on their very own.
Strategic alliances are not a panacea for each corporation and each state of affairs. But, via strategic alliances, agencies can improve their aggressive positioning, gain access to new markets, complement crucial capabilities, and proportion the threat and cost of most important development projects.
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