Respuesta :
In a marketer's macroenvironment, the political environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.
What is Macro Environment?
The term "macro environment" describes the outside effects on an economy. Business operations are significantly impacted by macroenvironmental elements as employment rates, GDP, consumer spending, fiscal policy, and inflation. Based on these variables, institutions and governments plan their policies.
The macro environment frequently focuses on the bigger business issues such the socio-cultural context, the economy, the rules and regulations, technology, and politics. A business's growth, strategies, and decision-making are impacted by macroenvironmental issues. However, the management is also powerless over these economic and non-economic elements. Businesses prepare for potential threats and opportunities based on macro analysis.
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