Qualitative study can be defined as the study of the nature of phenomena and is especially appropriate for answering questions about why something is (not) observed, assessing complex multi-component interventions, and focussing on intervention improvement.
Qualitative study is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting. It focuses on the "why" rather than the "what" of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their everyday lives.
A good example of a qualitative study method would be unstructured interviews which generate qualitative data through the use of open questions. This allows the respondent to talk in some depth, choosing their own words. This helps the researcher develop a real sense of a person's understanding of a situation.
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