when consumers make decisions without much thought or product comparison, they are engaged in Habitual decision making.
What is Habitual decision making?
- Routine decision-making is another name for habitual decision-making.
- This is due to the fact that when an issue is identified, consumers do not at all seek information.
- Choice is frequently driven by habit. When a consumer wants to address a problem, they typically have a certain brand in mind since they are confident that brand or product will be beneficial.
- Customers might have a preferred kind of beverage that they reach for when they are thirsty as an example.
- Consumer purchasing habits may also result from the fact that the buyer finds the product to be the best fit for his needs and continues to purchase it without seeking for alternatives.
- And it doesn't imply that the customer has less options and must make a decision regardless.
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