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A second definition of media convergence refers to a business strategy that involves combining various media holdings, such as cable connections, phone services, television transmissions, and Internet access, under one corporate roof. This strategy is sometimes referred to as cross platform by media marketers.
Simply said, a business's strategy describes how it will compete in a certain market or markets with a product or a number of products or services. It includes a defined set of plans, activities, and goals. At this stage, executives focus more on how to carry out organizational goals than on what those goals should be. For instance, a business level plan can be to rename a product for a different demography if the corporate level strategy is to diversify commercial activities.
A business strategy is a collection of choices or actions that help management realize business objectives and maintain a competitive edge in the marketplace. It turns into a guide that directs an organization in the direction of expansion and success.
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