The correct answer is if it is an existing business, it will likely be supported; if it is a new opportunity, it will likely not be supported.
The GE method takes into account more than just market growth rate when determining how desirable an industry is. It makes use of a market size, market growth rate, industry profit margin, level of competition, seasonality and demand cycle, and industry cost structure-based industry attractiveness index. The GE approach once more uses an index for company strength rather than a straightforward calculation of relative market share. The relative market share, price competitiveness, product quality, customer and market expertise, sales effectiveness, and geographic advantages are some of the elements that make up the business strength index. These elements are scored and added up to create an index of business strengths that is classified as being strong, average, or weak.
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