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essentials of marketing, 17e by william d. perrault, joseph cannon and e. jerome mccarthy, (mcgraw-hill, publisher).

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The best examples of marketing are those when target consumer demands are met and marketing activities improve society, according to Perreault's Essentials of Marketing, 17e. Our useful, research-based offering, which continues to place an emphasis on marketing strategy planning, dates back to Jerry McCarthy's groundbreaking classification of the 4Ps of Marketing.

The best examples of marketing are those when target consumer demands are met and marketing activities improve society, according to Perreault's Essentials of Marketing, 17e.

Our useful, research-based offering, which continues to place an emphasis on marketing strategy planning, dates back to Jerry McCarthy's groundbreaking classification of the 4Ps of Marketing. This edition of Essentials of Marketing has hundreds of little modifications in addition to a few significant ones. The print, digital, and supplemental packages all reflect the numerous and significant changes to the marketing strategy and the market situation. Additionally, we include a few essential concepts in each iteration of Essentials of Marketing based on feedback from reviewers and market demands.

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