Respuesta :
The market analysis component that includes consideration of the state of the economy, the physical environment, government regulations, and technological developments is market trends.
A market analysis investigates the allure and dynamics of a specific market within a specific industry.
A market analysis is a documented investigation of a market that is used to inform a firm's planning activities, particularly decisions about inventory, purchase, workforce expansion/contraction, facility expansion, capital equipment purchases, promotional activities, and many other aspects of a company.
It is included in the industrial analysis, and hence in the global environmental analysis.
All of these assessments can be used to determine a company's strengths, weaknesses, opportunities, and threats (SWOT).
Market trends are the rising or downward movement of a market over a specific time period.
Aside from information regarding the target market, one must also know about one's competitors, customers, products, and the most recent market developments.
Finally, you must assess marketing effectiveness. Among the techniques are:
- Customer research
- Modeling of options
- Analysis of competitors
- Risk assessment
- Product researchÂ
- Promotion of the research
- Marketing mix simulation
- Test Simulator Marketing
Market changes are significant because they can generate new possibilities and risks.
Furthermore, they have the ability to significantly impact market size.
Changes in economic, social, regulatory, legal, and political conditions, as well as accessible technology, are examples of market trends. Price sensitivity, the need for diversity, and the level of emphasis on service and support are further examples.
Hence, market trends is the answer.
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