Respuesta :
Factors that contributed to Euro Disney's poor performance during its first year of operation are explained below.
The absence of market research and cultural awareness were important contributors to EuroDisney's dismal performance.
EuroDisney was created in the same manner as American Disney parks, with no regard for cultural variations.
Instead of French cartoon characters, American characters were employed.
In a culture where wine is popular, Disney outlawed alcohol.
Everyone showed up for breakfast in the mornings, even though Disney had reduced their serving size since they had been misinformed that
Europeans do not eat breakfast.
The pricing approach was not carried out correctly.
Many Europeans would not pay the prices set by EuroDisney.
Furthermore, Europeans do not take as long of a vacation as Americans do.
Other considerations included the transatlantic airfare war and currency fluctuations.
This made Disneyland Orlando less expensive than Euro Disney.
Furthermore, the park debuted during the Olympic Games in Barcelona and the World's Fair in Seville.
Hence, the factors that contributed to euro Disney's poor performance during its first year of operation are mentioned above.
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