Assume that you are the owner of a small bicycle sales and repair shop serving hundreds of customers in your area. Identify the kinds of customer information you would like your firm's Customer Relationship Management (CRM) system to capture. How migh
this information be used to provide better service or increase revenue? Identify where or how you might capture this data.

Respuesta :

Answer:

Bicycle shops specialize in the selling of bicycles. Depending on the shop, they may also buy, special order, rent, or repair bicycles as additional services. The retail space of the shop usually dictates the size of the inventory.

CRM-Customer Relationship Management:

The CRM is the process of integrating the functions of sales of the product, marketing, and services provided in an organization.

The objective of CRM is to help sales associates to plan the relationship development activities required to maintain and expand business.