The major key performance indicator (kpi) to assess the causal efficacy of the advertising campaign should be the cost per click (CPC).
An online advertising income model known as cost per click (CPC) allows websites to charge advertisers according to how frequently users click on display ads that are integrated into their pages. The main substitute is the cost per mille (CPM) model, which bills for 1,000 ad impressions, or views, of the display advertisement, whether or not a viewer clicks on the advertisement. Also known as pay-per-click, the cost-per-click model (PPC).
Why Is Click Cost Important?
Cost per click is important since it reveals how much you are spending on advertising and the efficacy of your campaign.
Learn more about the cost per click (CPC) with the help of the given link:
brainly.com/question/14296005
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