Consumer sales promotions focus on getting consumers to buy their products, while trade sales promotions focus on getting wholesalers and retailers to buy.
Consumer sales promotion is a marketing technique that is used to entice customers to purchase a product.
Some of the consumer sales promotion types include;
Coupons, contests, samples, and premiums are among the types of sales promotions aimed at consumers.
Trade sales promotion is a marketing strategy directed at resellers. It involves offering incentives to encourage them to purchase.
Some of the trade sales promotion types include;
Trade shows, sales contests, trade allowances, and push money aimed at wholesalers and retailers
Learn more about consumer sales promotion methods and trade sales promotion methods here;
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