Respuesta :
The business aims to improve its operational strategy in order to increase shareholder value and profitability. The foundation of its long-term expansion plan is the purchase of its own stores, the use of digitalization to reach customers directly, and the sale of more products at full price.
What is under armour strategy?
By enhancing its e-commerce platform and expanding its retail network, Under Armour has been attempting to grow its direct-to-consumer (DTC) business. Direct-to-consumer sales increased 52% to $561 million during the second quarter, helped by brisk expansion in owned and operated outlets. To promote expansion in the DTC channel, the business intends to keep making investments in digital capabilities.
Under Armour keeps looking for ways to expand its market share and worldwide presence. It has launched e-commerce systems in nations including Chile, Mexico, Australia, and New Zealand. International business revenues increased by 99.6% in the second quarter.
Therefore, the business aims to improve its operational strategy in order to increase shareholder value and profitability.
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