The Digby team will select a Broad differentiation strategy for spreading its existence in every market segment.
What is Broad differentiation strategy?
- A broad differentiation strategy consists of building a brand or business that is different in some way from its competition. It is applied to the industry and will appeal to a vast range of consumers.
- Under this strategy, the Digby company will get a competitive advantage by differentiating their products with unique designs, product awareness, and easy availability. They have amazing research and development teams to keep their products exciting and the prices are quoted above average.
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