A company's possible customer is usually referred to as a prospect. It is a person who has the possibility to be interested in the services and outcomes that are offered by the company but has not yet bought.
these are Marketing factors affecting channel
Potential customers are determined by criteria such as age, race, religion, gender, earnings level, family size, occupation, education level and marital status.
Getting to know your potential customers is an important building block of a triumphant business. Without understanding their buying patterns, where they buy, why and how, you have little opportunity to meet their anticipations and make them ambassadors of your brand.
To learn more about Potential customers , refer
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