The two types of intellectual property are Patents, Trademarks.
What are Patents and Trademarks?
- A patent protects new inventions, processes, or scientific creations, a trademark protects brands, logos, and slogans, and copyright protects original works of authorship.
- A brand is a marketing idea that includes consumer perceptions of your good or service. Customers link specific characteristics, such as reputation, image, and emotion, to various brands.
- For instance, a specific brand may have been created to inspire feelings of assurance, serenity, or security in you.
- A federal trademark registration, on the other hand, can give your brand national legal protection in relation to specific goods or services.
- You can decide whether to use trademark law to protect your brand.
- When it comes to their primary or defining products or services, many business owners opt to protect their brand names.
- If you have a slogan or logo for those products or services, you may also decide to protect it.
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