In order to gather comparison ratings of items in a survey, it is important to Use the same scale for each item
A survey is a set of questions used in human subject research with the goal of gathering specific information from a certain population. Surveys can be carried out via the phone, by mail, online, at street corners, and even in shopping centers. It gives you information that represents people's attitudes and behaviour. You can examine the representativeness of the client experience with the aid of surveys.
It helps to locate the problems and resolve them. You can use the survey results as a starting point for data-driven business choices. Surveys can be used to determine how representative each person's opinions and experiences are. When conducted properly, surveys offer precise data about people's beliefs and actions that can be utilized to inform significant decisions.
By dividing by the sample standard deviation and subtracting the sample mean, it is normal practise to standardize the two variables, A, and B, to put them on the same scale.
Hence, In order to gather comparison ratings of items in a survey, it is important to Use the same scale for each item
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