Through the creation of alliances, an organization can use process implementation to gain a competitive advantage.
A business alliance is a contract between companies that is typically driven by cost savings and better customer service. Alliances are frequently governed by a single contract that equally distributes risk and opportunity among all parties, and they are frequently run by an integrated project team. In airline alliances, code sharing is one instance of this.
A horizontal alliance is one type of alliance. As an illustration, a horizontal alliance between logistics service providers, or cooperation between two or more logistics businesses that may compete, can take place.
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