If After success with its netflix series jessica jones and daredevil, marvel launched two additional series, iron fist and luke cage. By doing this, marvel employed a product development strategy.
Product development strategy can be defined as the process of creating or developing a new product by modifying or changing the already existed product to a brand new product.
Based on the scenario jessica jones and daredevil, marvel are all making use of product development strategy by launching two additional series after success with Netflix series.
Therefore By doing this, marvel employed a product development strategy.
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