Public relations would be the most effective form of promotion at correcting damaged business reputation.
What is Public relations?
According to Philip Kotler and Gary Armstrong, "creating excellent relations with the company's multiple publics by gaining favorable publicity, developing a positive corporate image, and handling or fending off unfavorable rumors, stories, and events" is what public relations is all about.
A company's image or specific products may be promoted or protected through a variety of programmes called public relations. Public relations perform a service for the company by helping to give the public and the media a better grasp of how the company operates. companies generally have public relation department which work to build public image for the company and also resolve customers and people's grievances regarding the company.
What is promotion?
Promotion is the procedure or strategy used by the business to enhance its reputation. through promotion, the vendor seeks to persuade and influence customers to purchase their goods or services. It helps to inform consumers about the company, its goods, and its services. it is marketing tool used by the businesses to build image, increase sales and promote their products in public.
What is Business reputation?
A company's or business reputation is the way the general public views the business and its operations. Public perceptions of the business's goods or services as well as its personnel policies are included. Reputations can be favourable or unfavorable and they can evolve over time.
Public relations boost the credibility of a brand.
A company can employ a public relations professional to close the trust gap between itself and potential clients or customers. The expert tries to improve both their broad reputation and credibility inside their specific field.
Supporting answer
Hence, option A is the correct answer
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