According to McLuhan, He claimed that by portraying what was going on on the other side of the world, electronic media were establish in a worldwide electronic community in which books would become unnecessary.
Mr. McLuhan introduced the phrases "hot" and "cool" to characterize the effects of different media. A hot medium "allows of less participation than a cool one, as a lecture allows for less involvement than a seminar, and a book for less than a dialogue."
He stated that by depicting what was happening on the other side of the planet, electronic media were developing a global electronic community that would make books obsolete.
To learn more about Mr. McLuhan's invention, use the link below.
https://brainly.com/question/14378428
#SPJ4
