When a consumer makes an online purchase directly through social media without using a company's website, it is considered social commerce. The correct answer is option B.
Social commerce uses social media sites for the promotion and sale of goods and services. Customers can make purchases using this kind of selling model without leaving social networking apps.
Customers can utilize social commerce to research products, engage with customer service and make purchases. It may be because social commerce offers a more convenient and engaging shopping experience that it is gaining popularity. By 2026, it is predicted that social commerce would have a global value of $2.9 trillion.
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