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Market Orientation is a strategy that requires organizations to gather about customer needs, share the information throughout the organization, use the information to help build long-term relationships with customers.
Orientation is the process of introducing new employees to their responsibilities, coworkers, and workplace. An effective orientation training helps workers feel more at ease in their new positions, teams, and departments, while also making them aware of business standards and policies. Orientation allows new hires to ask questions and address any issues. It is also designed to help them feel more at ease in their responsibilities. Orientation is vital because it ensures that the organization has a streamlined, systematic method to communicating responsibilities and expectations to a new employee, resulting in a smoother transfer into their new role. An effective orientation helps to lessen the likelihood of employee turnover due to misunderstanding expectations.
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