Tools of the promotional mix are used to inform prospective buyers about the benefit of a product, persuade them to try it, or remind them later about the benefits they have enjoyed using it.
The definition of "promotion mix" is "the element in a company's marketing mix that assists in informing, persuading, and reminding the market about a product and/or the organization selling it, in hope of altering the recipient's attitudes, beliefs, or conduct." A promotional mix combines marketing tactics including direct marketing, sales, public relations, and advertising to achieve a certain marketing goal. Typically, the promotional mix makes up a relatively minor portion of the total marketing mix.
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