When we say that audiences engage in a mental dialogue with the speaker as they listen to a speech means that as the audience listen, they assess the speaker's credibility, delivery, reasoning, and emotional appeals.
Knowing the audience helps in making decisions about what information should be included, how it should be arranged and kind of supporting details that will be necessary for the readers to understand what you are presenting.
Speaking with the goal in mind to convince the audience of your idea is called Persuasive speaking . Persuasive speaking includes emotional elements and strong language. It also uses many different communication skills to create the greatest impact.
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