In Atlanta, Georgia, a large organization is organizing all of its advertising communications to maintain uniformity. This procedure is known as integrated marketing communications. Thus, the correct option is (b) integrated marketing communications.
A strategy for ensuring that all brand encounters received by a consumer or prospect for a product, service, or organization are relevant to that individual and consistent over time. These include advertising, direct marketing, web marketing, sales promotion, and public relations.
Coke's'share a coke with' campaign, which leveraged cohesive messaging across TV, Social, Outdoor, and Display, resulted in a 7% increase in Coke consumption by the target demographic, making it one of the most successful Coke ads in history.
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