A French art film movement known as the French New Wave first appeared in the late 1950s. The movement was distinguished by its rejection of established filmmaking norms in favour of experimentation and an iconoclastic attitude.
New Wave films were frequently distinguished by a novel brilliance of technique that was deemed to have obscured their subject matter. In order to produce a jer.ky and disjointed effect, scenes change quickly in sequence ("jump cuts") in Godard's Breathless (1960).
The use of electronic sounds, a lighthearted or whimsical pop attitude, and a unique aesthetic in music videos and clothing are all traits of new wave music. Virtually every new pop/rock band in the early 1980s was labelled as "new wave," especially those that used synthesisers.
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