2. businesses may use multiple, coordinated e-commerce applications that engage you in a purchase decision (such as allowing a customer in a physical store to scan a product upc code to see social media comments, price comparisons for nearby stores, or a coupon for a discounted purchase). what is this marketing plan called?

The goal of omnichannel marketing is to create a seamless, integrated shopping experience across all of a brand's sales touchpoints, such as physical stores, live events, mobile devices, and online retailers. Every time customers encounter the brand, it creates consistency using data and analytics.

Retailers may increase availability with omnichannel, increase traffic and sales, and integrate digital touchpoints. An omnichannel retail strategy enhances the customer experience and offers more channels for customers to make purchases, whether they are made online, on mobile devices, or in physical stores.

A successful omnichannel strategy integrates aspects of sales strategy, digital marketing, and customer support with the goal of providing customers with a completely integrated experience regardless of the channel they use.

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