An agent and broker is one type of marketing intermediary that brings together buyers and sellers and assists in negotiating an exchange but does not take title to the goods.
Agents and brokers are described as the traders that conduct the trade of goods, or can associate with buying and selling processes. It is important to mention that agents and brokers form an important link in influencing a supplier, trading of products, and movement of goods.
The agents and the brokers do not possess the goods but act as an important intermediary who makes it easy to buy and sell. In other words, the agents and the brokers bring the sellers and the buyers together so that an effective negotiation process can be conducted.
It can be concluded that an agent and broker is one type of marketing intermediary that brings together buyers and sellers and assists in negotiating an exchange but does not take title to the goods.
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